The Instagram search function works a bit like Google in that it delivers the most relevant profiles based on your search term. Optimize Your Instagram Profile for Search Here are some of the best ideas on SEO for Instagram to improve your discoverability and reach on the platform: 1. That’s exactly why we created this post – to help you figure out the best Instagram optimization tactics so you can get found on the platform. So, all of this can get a little confusing if you’re new to SEO for Instagram. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.Īt the same time, adding relevant hashtags to your bio won’t help your account show up in searches for said hashtags. However, one thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. The above data shows you just how important it is to get found on Instagram as it could be the very thing that feeds your customer acquisition. 46% even made a purchase (either online or offline) and 31% followed the brand’s account. According to Facebook IQ, after seeing a product or service on Instagram, 79% of people searched for more information while 65% visited the brand’s website or app.This means your brand content on Instagram could effectively help you attract prospective customers. 83% of people are using Instagram to discover new products or services.This accounts for a significant portion of their day, which increases your chances of engaging prospects on the platform. People spend approximately 53 minutes per day on Instagram.A YPulse analysis even found that the buying power of millennials and Gen-Z combined was close to the $3 trillion mark. This is crucial with the increasing buying power of this age group. Two-thirds of the total Instagram user base are 34 years or younger.

Instagram has more than 1 billion active users – 1.48 billion users you could potentially reach with the right Instagram SEO tactics.

But is it worth it?īut why do you need Instagram optimization in the first place? Why is Instagram so important that you should dedicate your time to getting found on the platform? Here are some stats to answer your questions: That’s why multiple social media marketers optimize their branded Instagram account so that it pops up each time their target audience feeds in a word that’s crucial for their business.

You can ensure your profile/content ranks to appear in searches by using targeted keywords and adding relevant hashtags to your profile and posts.

And that foolproof technique of optimizing your profile and content for the Instagram search engine is called Instagram SEO. Like Google Search Engines, your followers can also find your brand on Instagram. Doing this effectively will result in more visibility, more followers & more engagement. Instagram SEO is a process of optimizing your Instagram profile & posts’ content so that it ranks higher in the Instagram search results & suggested content feeds.

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